On April 30th Purex will launch their new Let’s Be Honest promotional campaign featuring Second City Comedian Molly Erdman. They’ve created a funny series of short video vignettes sharing honest moments that reflect the ironic truths of everyday Life, Laundry, and Whatever.Through mid July, there will be new funny videos uploaded every few days at www.purex.com, plus posts on Facebook and promotional tweets on Twitter. The daily sweepstakes will run through July 24th. Everyday one lucky entrant will win a year’s supply of Purex detergent! The goal of this campaign is to build on the “Prove it to yourself” free sample campaign and let Purex consumers interact with brand through light-hearted whimsical stories about real life.
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