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Wednesday, September 19, 2012

My Starbucks Rewards™ Program Changes

Rewards are coming to you faster. (And tastier).

Some exciting new changes are coming to My Starbucks Rewards™ on October 16. We’re always listening to you on ways to make your trips to Starbucks a little better.
Based on what you’ve told us at places like My Starbucks Idea, we’ve come up with some changes that will help you enjoy rewards faster – like a free drink or food reward every 12 Stars for Gold members.

Rewards on Your Card

This was the #1 change requested by our members: no more snail mail postcards for rewards. Free drinks and food rewards will load right onto your Starbucks Card. We’ll send you an email when you’ve earned one. All you’ll need to do is bring your Starbucks Card or mobile app to a participating Starbucks store and tell the barista, “I’ve got a free reward waiting.”

Free Drink or Food

You’ll be able to use your “free drink” reward on food too. Any food. Treat yourself to a multigrain bagel, a slice of lemon loaf, salt and pepper popcorn – whatever looks delicious. 

Lucky Dozen

That’s right, your free rewards will come even faster. Gold members will earn a free drink or food reward every 12 Stars instead of 15.

What’s Not Here

We will no longer offer syrups and soy milk on the house. Nor will we offer a free Tall beverage when you buy a bag of whole bean coffee. We know this might sting, but we hope the happy new benefits will help ease the pain.
Read more HERE and let us know what you think of these changes?!


  1. Wow! Its quite good changes you are doing in your rewards program. Now people can enjoy free drinks and food on their Starbucks Card. It really sounds great.

  2. I am quite impressed to know about Rewards program. StarBucks gives you a free cofee and drink as a Reward. I think If people heard about this news they surely run away to StarBucks.

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